Reputation Metrics

Key performance indicators for warmup effectiveness.

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Core Metrics

Reputation Score (0-100)

Range	Status	Description
90-100	Excellent	Maximum deliverability
75-89	Good	Stable delivery
50-74	Fair	Needs improvement
25-49	Poor	Delivery issues
0-24	Critical	Immediate action needed

Inbox Rate

Percentage of emails delivered to inbox (not Promotions/Spam).

Value	Rating
> 90%	Excellent
80-90%	Good
60-80%	Fair
< 60%	Poor

Delivery Rate

Percentage of successfully delivered emails.

Engagement Rate

Level of recipient engagement (opens, replies, stars, important marks).

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Detailed Metrics

Metric	Description	Target
Open Rate	% of opened emails	40-60%
Reply Rate	% of replies	30-50%
Star Rate	% starred	10-20%
Mark Important	% marked important	15-30%

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Recommendations

Track trends, not absolute values. Steady growth matters more than current numbers.

React to sudden changes. >10% daily drop requires analysis.