inbox-inPlacement Tracking

Monitoring email deliverability to various folders.


What is Placement

Placement is where an email lands at the recipient:

Placement
Gmail
Outlook
Meaning

Primary/Inbox

Primary

Inbox

Main folder — goal

Promotions

Promotions

Clutter

Promotions

Spam

Spam

Junk

Spam — worst result


Gmail Categories

Category
Goal
Description

Primary

> 80%

Main folder

Promotions

< 15%

Marketing emails

Social

< 5%

Social notifications

Updates

< 10%

Service updates

Spam

< 2%

Spam


Auto-Rescue from Spam

When emails land in spam, seeds automatically:

  1. Move email to Inbox

  2. Mark as "Not Spam"

  3. Log the action

This teaches Gmail that your emails aren't spam.

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Improving Placement

Technical Factors

  • SPF, DKIM, DMARC properly configured

  • Domain age

Content Factors

  • Avoid spam words

  • More text, fewer links

  • Personalization

Behavioral Factors

  • High open rate

  • High reply rate

  • Rescue from spam

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