Placement Tracking

Monitoring email deliverability to various folders.

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What is Placement

Placement is where an email lands at the recipient:

Placement	Gmail	Outlook	Meaning
Primary/Inbox	Primary	Inbox	Main folder — goal
Promotions	Promotions	Clutter	Promotions
Spam	Spam	Junk	Spam — worst result

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Gmail Categories

Category	Goal	Description
Primary	> 80%	Main folder
Promotions	< 15%	Marketing emails
Social	< 5%	Social notifications
Updates	< 10%	Service updates
Spam	< 2%	Spam

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Auto-Rescue from Spam

When emails land in spam, seeds automatically:

1. Move email to Inbox

2. Mark as "Not Spam"

3. Log the action

This teaches Gmail that your emails aren't spam.

Keep auto-rescue enabled for maximum effectiveness.

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Improving Placement

Technical Factors

• SPF, DKIM, DMARC properly configured

• Domain age

Content Factors

• Avoid spam words

• More text, fewer links

• Personalization

Behavioral Factors

• High open rate

• High reply rate

• Rescue from spam